Welcome to the Quanheyi platform! Our company was founded on two products: red wine and essential oils. I. Brand Core Philosophy: Using "UP" as a symbol to interpret the life philosophy of "upward growth." Brand Name: UP (Full name/Main logo, can be extended with Chinese names "上升" (Shàngshēng) and "优湃" (Yōupài) for auxiliary communication) Brand Slogan: "Upward, the Nature of Life" (Chinese: "向上，是生活的本能") 1. Brand Values Based on the letter imagery and double meaning of "UP" (upward/improvement), combined with the product characteristics of red wine and essential oils, we have distilled three core values: Upward Growth (Aspire): Symbolizing the pursuit of a quality life, like grapevines climbing towards the sun to produce fragrant wine, and essential oils extracting plant essences to nourish the body and mind – every "UP" product is an "upward crystallization" of nature and craftsmanship. Energizing (Energize): The pleasant intoxication of red wine and the healing energy of essential oils together convey a life attitude of "awakening the senses and boosting the spirit," allowing users to feel "UP" from the inside out. Pure and Authentic (Pure): We insist on natural raw materials (directly sourced from high-quality vineyards, essential oils extracted from their places of origin), refusing additives and compromises, ensuring that every drop of wine and every drop of oil retains its most authentic "upward power." 2. Brand Personality Personified as "a life explorer who is always moving upward" – this person might be a 30+ urban woman/man who pursues quality, loves reading a good book while enjoying a glass of wine, and is accustomed to using essential oils to relieve stress before starting anew; they believe that life needs a sense of ritual, and even more so, that "upward" is not a result, but a continuous process of growth.